Delivery Available. Only two years after launching, Kim Crawford wine began exporting to the United States. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Kim Crawford was responsible for Illuminate Sauvignon Blanc. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. J.S.W. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. Brut vs Extra Dry: Whats the Difference? Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Do They Contain Wine? To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. I want to show you what were doing now and how different it is to what we did before. $19.99. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. A lot has changed in the 24 years since Kim Crawford was founded. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Save my name, email, and website in this browser for the next time I comment. Please enjoy our wines responsibly. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. And the Crawfords did not tinker with the wine for the U.S. market. Natalie MacLean offers North America's most popular online wine and food pairing classes. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . It was my baptism of fire.. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. You have entered an incorrect email address! This Sauvignon Blanc is a consistently flavorful wine. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. No problem. I personally would say that I loved this wine a great deal. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Can you Mix Red and White Wine? The wine would pair well with shellfish, pork, and shrimp and grits. Please Drink Responsibly. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. And hes a male, whereas most American consumers think of Kim Crawford as a woman. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. 8 Best Wines with Lasagna Perfect Pairing Guide. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 There is reason for her excitement. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. $13.49 + CRV . This is not for money. Its not better-quality wine, but about how you manage the land. The drinks behemoth has long signaled its desire to offload its cheap brands. Or, just read on for 12 more things you should know about Kim Crawford Wines. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . Instead, they opted for a well-balanced approach. Its nothing new. Kim Crawford wines are sold in more than 50 countries around the world. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. Its a high-value product, says Kim, 57, with an almost instantaneous return.. Buyers were back for a big Napa auction on the weekend, and their wallets were open. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. What is the meaning of the more the better? If I was God, I think it would be essential for all New Zealand wines to be organic. We farm like the Old World. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. No corkscrew? More Vintages: 2017 2015 2014 2013 2020 . In any case. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo [ii] Nielsen CGA, L52 weeks ending10/7/2018 We support the fight against underage drinking and drunk driving. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. The label under Ericas management grew quickly and profitably. By clicking "submit", I accept Kim Crawfords. Beckstoffer To Kalon and the Mystery Bottle. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. September 11, 2022 by Rosamie. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. The winery started in 1996 as an at-home business near Auckland, New Zealand. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. I was doing as I was asked as a consultant winemaker. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. A ton has changed in the long time since Kim Crawford was established. Won't he be sorry that he can't name it Crawford? The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. What happens when your name is your brand, and then you sell it? --J.S.W. This blog is for everybody that wants to know more about celebrities. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. No wine tool? The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. 2022 Kim Crawford Wines. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. NJ: Morristown . In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Who is US Representative for Gainesville Georgia? However, she was determined that the Kim Crawford brand would not fail. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. This is 'The Faces Behind Your Wine.' #TFBYW. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . So the expression is quite different. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). It was horrific. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Its boisterous and its big and its robust on the nose. 2014 - 2023 VinePair Inc. Made In NYC. Joan Crawford's great granddaughter? Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. I had some time doing nothing, but it was too early to retire because you had no one to play with.. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. It has implications not only for us, but for other people, Erica adds. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. In the evenings, the temperature shifts. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. You must be of legal drinking age to enter this site. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. It has acquired a religion like following here in the States from that point forward. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. What makes the Loveblock pinot gris special? And this wine delivers all those qualities, and more, like a good price. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. 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